No sales after launching a PDF guide?
Do not rebuild the guide yet. First, prove whether the right reader has seen a specific promise with enough proof to trust it.
The 48-hour diagnosis
- Write one reader sentence: who is stuck, when, and what they want next.
- Publish one proof artifact: excerpt, worksheet screenshot, before/after, or decision log.
- Answer three live conversations where that exact reader already describes the pain.
- Track reply, click, checkout question, and verified sale separately.
Decision rule
No replies means source problem. Replies but no clicks means promise/proof problem. Clicks but no purchase means offer, objections, or checkout trust problem.
Use this before another launch post
The free map gives you a copyable reader promise and tracking row. The $9 kit is for sellers who want the prompt library, listing templates, scorecard, and local audit generator.