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Trigger: Form submit (Carrd / Typeform / Tally / Webflow) Action: Create Notion database entry Fields: Name, Email, Source, UTM params, Timestamp, Status="New" Free tier: Make (1,000 ops/mo) or Zapier (100 tasks/mo)
Make Scenario:
Webhook → Notion: Create Database Item
→ Filter: Email not empty
→ Slack: Post to #leads "🎯 New lead: {{email}} from {{source}}"
Notion DB Template: DUPLICATE →
Trigger: New row in "Content Ideas" Notion DB (Status="Ready") Actions (parallel):
Tools: Make (HTTP modules for APIs without native integration) Cost: $0 (all free tiers)
Trigger: Stripe "invoice.paid" webhook Action:
Make Scenario:
Webhook (Stripe) → Router
→ Route 1: Notion Create (Revenue Log)
→ Route 2: Notion Update (Customer MRR)
→ Route 3: Slack Post
→ Route 4: Google Sheets Append
Schedule: Daily 9 AM Logic:
For each active subscription in Stripe:
IF last_login > 14 days (via your app DB/API)
OR no_feature_use > 7 days
OR invoice.payment_failed = true
THEN:
1. Notion: Update Customer → Status="At Risk"
2. Gmail: Send personal email from founder
Subject: "Hey {{name}}, everything OK?"
Template: [CHURN EMAIL TEMPLATE]
3. Slack: Alert #retention "⚠️ {{name}} at risk"
4. Create Task in Notion: "Call {{name}} this week"
Churn Email Template:
Hey {{name}},
Noticed you haven't logged in since {{last_login}}. Everything OK?
If there's a blocker, happy to hop on a 10-min call — no agenda, just help.
Or if it's not a fit, no worries — just let me know and I'll cancel cleanly.
— [Your name]
Schedule: Monday 8 AM Data Sources: Stripe (MRR, churn, new), Plausible/GA4 (traffic), Notion (leads, content published) Output: HTML email via SendGrid/Resend/Buttondown
Template:
Subject: 📊 Weekly Digest — Week {{week_num}} ({{date_range}})
MRR: ${{mrr}} ({{mrr_change}}%)
New Customers: {{new_count}}
Churned: {{churned_count}} ({{churn_rate}}%)
Leads: {{leads_count}} ({{leads_change}}%)
Content Published: {{content_count}}
Top Referrer: {{top_referrer}}
🎯 This Week's Focus: {{focus_area}}
Make: Aggregate → Template → Send
Sources:
Flow:
RSS Feed (multiple) → Filter: Keywords [competitor names, "launch", "pricing", "feature"]
→ Notion: Create "Competitor Intel" entry
Title, Source, URL, Date, Keywords matched
→ Slack: #competitor-intel "🔍 {{title}} — {{url}}"
Weekly Review: 15 min Friday → tag actionable items.
{
"name": "Lead Capture to Notion CRM",
"trigger": {"type": "webhook", "path": "lead"},
"actions": [
{"app": "notion", "action": "createDatabaseItem", "database": "Leads"},
{"app": "slack", "action": "postMessage", "channel": "#leads"}
]
}
{
"name": "Content Repurposing Pipeline",
"trigger": {"type": "notion", "event": "databaseItemUpdated", "filter": {"property": "Status", "value": "Ready"}},
"actions": [
{"app": "http", "action": "post", "url": "https://api.telegra.ph/createPage"},
{"app": "http", "action": "post", "url": "https://api.canva.com/v1/designs"},
{"app": "buffer", "action": "createPost"},
{"app": "linkedin", "action": "createPost"},
{"app": "reddit", "action": "submitPost"}
]
}
{
"name": "Stripe Revenue to Notion",
"trigger": {"type": "stripe", "event": "invoice.paid"},
"actions": [
{"app": "notion", "action": "createDatabaseItem", "database": "Revenue"},
{"app": "notion", "action": "updateDatabaseItem", "database": "Customers"},
{"app": "slack", "action": "postMessage", "channel": "#revenue"}
]
}
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