Fillonapp Fuel Cards Lead Quality Dashboard

Interactive performance view for the Turkey lead generation campaign across March, April and May. Filter by month, fleet size, consumption tier and funnel outcome.

Stage Mix by Month

Counts and share of every stage under the active filters.

Quality and Waste Split

Grouped by funnel outcome.
0%quality share

Stage Breakdown

Number and percentage of each stage.

Fleet Size Health

Qualified share by fleet size.

Consumption Quality

Qualified share by consumption tier.

Fleet Size x Stage

Counts and row-level stage percentages by fleet size.

Month Summary

Monthly conversion, unreachable and invalidation rates.

Lead Explorer

Filtered lead list.

Source: Google Sheet "ReportAdstrategy&Fillonapp". Fleet-size ranges converted from date-like spreadsheet values into campaign categories.