Product Design & Strategy
Senior Product & UX Designer
Designing resilient, human-centered systems for fintech, healthcare, and high-growth commerce. Combining behavioral research with rigorous design systems to turn complex workflows into intuitive, high-impact digital experiences.
About
I am a Senior Product and UX Designer with over eight years of experience shaping digital experiences across fintech, clinical healthcare, and high-growth e-commerce platforms. Over the past decade, I have led 0-to-1 product discoveries and multi-platform design overhauls for Fortune 500 enterprises and venture-backed scaleups, transforming complex, data-heavy systems into intuitive, accessible, and high-performing products.
My design philosophy is grounded in contextual inquiry, systems architecture, and behavioral economics. I believe outstanding design is measured not only by aesthetic harmony, but by measurable user empowerment and business momentum. Whether architecting life-critical decision dashboards for acute-care hospital physicians, streamlining wealth management flows, or designing high-conversion luxury flagships, I champion cross-functional collaboration and inclusive design standards at every step.
Capabilities
A comprehensive design toolkit spanning qualitative discovery, design systems engineering, and quantitative product validation.
Selected Case Studies
Three in-depth case studies addressing complex domain challenges across fintech, healthcare, and e-commerce.
Re-architected an investment and banking app to tackle a 54% drop-off during onboarding. Streamlined multi-tier KYC registration, introduced guided savings goals, and established transparent portfolio telemetry.
Designed an ICU telemetry dashboard to reduce severe alarm fatigue and medication reconciliation discrepancies among physicians and intensive-care nursing staff across 14 hospital systems.
Rebuilt the mobile commerce funnel for an international luxury fashion atelier, replacing cumbersome 6-step checkouts with an expressive editorial lookbook, 3D size fitting, and instant two-tap checkout.
Get in touch
Currently open to select staff/principal design leadership roles, advisory consultations, and speaking engagements on accessible systems and clinical UX.
Need a design partner to tackle high-friction user funnels or architect enterprise-grade design systems? Let’s schedule an initial discovery chat.