Business review dashboard · 4 Athens venues · Delivery & Pickup
464 incentivised orders generated €8,982 in basket GOV across 368 unique customers. Brand-wide orders rose +66% and GOV +86% vs the prior 17 days. The Wolt+ -50% top-up drove 88% of campaign volume; the -30% base layer reached non-subscribers at minimal Wolt cost. Total investment of €3,810 delivered a ~2.3× incremental GOV return.
| Venue | -30% | -50% | Total | GOV | FTV |
|---|---|---|---|---|---|
| Zuccherino Π. Φάληρο | 33 | 138 | 171 | €3,454 | 75 |
| Zuccherino Athens | 2 | 111 | 113 | €2,184 | 88 |
| Zuccherino Μοναστηράκι | 8 | 96 | 104 | €1,933 | 57 |
| Zuccherino Μοσχάτο | 12 | 64 | 76 | €1,411 | 60 |
| Metric | -30% BASE | -50% W+ |
|---|---|---|
| Orders | 55 | 409 |
| Unique users | 46 | 322 |
| GOV | €1,002 | €7,980 |
| Incentive spend | €238 | €3,572 |
| Wolt share | €235 (99%) | €2,002 (56%) |
| Merchant share | €2 | €1,571 |
| Avg basket | €18.21 | €19.51 |
| Avg discount | €4.32 | €8.73 |
| FTV orders | 23 (42%) | 257 (63%) |
| Audience | All users | Wolt+ only |
| Metric | Pre-campaign (4–20 May) | Campaign (21 May–7 Jun) | Lift |
|---|---|---|---|
| Total orders (all venues) | 624 | 1,037 | +66% |
| Total GOV | €10,021 | €18,598 | +86% |
| Unique users | 512 | 823 | +61% |
| Non-campaign orders (halo) | — | 573 | €9,616 GOV |