A strategic outline prepared exclusively for Liese at Spaces Bali & The Zone, Munggu, Bali
Liese, what you have built at Spaces Bali is genuinely special. A venue with real soul: personal hosts, rescue dogs, sustainably sourced materials, artesian drinking water, beautiful rooms, and a fully equipped 99m² event space. Every guest review says the same thing: it feels like home. That is extraordinarily hard to manufacture, and you have not manufactured it. You have created it and you live it.
There comes a natural point with every business built from passion rather than a business plan where the opportunity is clear but the commercial structures around it need to catch up. That is not a weakness. It is simply the next chapter.
The right guests, retreat leaders, group organisers, and adults-only travellers, can find you and choose you more easily
The website and booking experience feel frictionless and purposeful rather than generic
The Zone and your accommodation work together as one coherent, high-value offer rather than competing with each other
Your time and energy are focused on the parts of the business that deserve them most
Spaces Bali is currently described by its own guests as a 'hidden gem.' That is a beautiful compliment, and also a commercial problem. A venue this good should not be a hidden gem. It should be the first name that comes to mind when a retreat leader in Australia or a corporate team from Singapore searches for the right venue in Bali.
The Canggu–Munggu corridor is one of the most active retreat and boutique hospitality markets in Southeast Asia. Demand from wellness retreat leaders, coaches, corporate offsites, and experiential group travel is strong and growing. But the venues winning that demand are not necessarily the most beautiful or best-run. They are the ones that make it easiest for the right buyer to say yes.
Oasis operates almost entirely on a direct booking model. They publish a clear, well-structured pricing page, offer full-property exclusive hire only, and have built an entire ecosystem around making it easy for a retreat host to plan and commit. Their 2027 dates are already being discussed and booked. They have removed the friction from the decision entirely.
Private gym, bamboo yoga shala, ice bath, sauna
Purpose-built retreat branding
Clear, frictionless direct booking model
Full-property exclusive hire only
Personal owners who are genuinely present
Architecturally distinct rooms with real story and heritage
Superior AV and meeting capability in The Zone
Beautiful riverside setting and authentic warmth
The question is not whether Spaces Bali can compete. It is whether the right retreat leaders know enough about Spaces Bali to choose it.
Booking.com and Airbnb provide visibility and fill rooms in the short term. But they charge a commission of between 15% and 25% on every booking, and they own the guest relationship. When a guest books through Booking.com, Booking.com holds their email address, their travel data, and their next booking. Not you.
Having reviewed spacesbali.com thoroughly, the site communicates warmth and genuine character well. The photography is beautiful and the reviews are exceptional. What it does not yet do is convert the right visitors into direct enquiries. The homepage hero says 'Retreat · Relax · Restore', which is lovely, but tells a retreat host nothing specific. The primary CTA goes directly to a third-party booking engine. There is no dedicated retreat sales page, no visible group pricing, no enquiry form, and no pathway for a visitor who wants to book for 20 people. Every one of those visitors who leaves without making contact is a missed opportunity that is currently invisible.
Three clear stages. No large upfront commitment. Value demonstrated at each stage before you decide to continue.
Establish the ideal mix of business across the year: leisure, retreats, corporate, Zone hire
Review channel mix through a revenue-aware lens and identify where value is being lost
Develop a clear Zone availability policy that prioritises higher-value bookings
Build a simple, tiered pricing structure for rooms, The Zone, and group retreats
Map a practical 90-day roadmap ready to act on immediately
A clear written strategy document covering positioning, booking mix, and direct vs OTA approach
A pricing and packaging framework for leisure, retreat, and corporate segments
A Zone availability and priority policy: simple, clear, easy to apply
A prioritised 90-day action plan in plain language, ready to act on from day one
Clarity on which guests and bookings are most valuable, and a plan to attract more of them
A Zone policy that ends the conflict between local hire and group bookings
Confidence in your pricing: what to charge, how to package it, how to present it
90 days that feel deliberate and focused rather than reactive
Build working tools your team can use immediately, not concepts but ready-to-use assets
Make it significantly easier for retreat leaders to discover Spaces Bali and commit
Strengthen the external presence so Spaces Bali feels clear, trustworthy, and easy to say yes to
A Retreat Host Pack covering capacity, inclusions, sample programme flow, and pricing tiers
Enquiry and booking processes for retreats and groups, including templates and a follow-up approach
Guest arrival and communication templates
A revenue and occupancy tracker that is simple, visual, and genuinely useful
Website brief for your designer, plus introduction to Matt at Powahaus Digital if needed
A professional Retreat Host Pack that makes Spaces Bali easy to present and book
Booking processes that convert more enquiries into confirmed bookings
A website brief that ensures any investment is directed at changes that make commercial difference
Day-to-day tools that reduce the operational load of running a multi-channel venue
Maintain strategic alignment as the business evolves through the seasons
Provide independent perspective when important decisions arise on pricing, partnerships, new offers
Continuously refine offers, pricing, and approach based on what is working
One 60-minute strategy session per month, focused and tailored to what matters most right now
A short written follow-up after each session capturing key decisions, priorities, and next steps
A strategic voice who knows the business deeply and can offer clear thinking when you need it most
Confidence the plan is evolving with the business rather than becoming outdated
The accountability that turns a plan from something that sits in a drawer into something that gets done
I share this not to impress, but because I think it is relevant to why I believe I can genuinely help you.
I am a multi-business founder and co-founder across technology, digital marketplaces, and advisory, including Powahaus, Markett, New Business Centre, and WC Plus.
I also spent nine years building and running a group travel business, giving me a direct and specific understanding of how retreat leaders, group organisers, and experiential travel buyers think and make decisions. I have been on both sides of this conversation.
I am genuinely passionate about supporting women founders who have built something meaningful with their own hands and heart.
I have a deep love for the hospitality world: the craft, the care, and the community it creates. Spaces Bali sits beautifully at the heart of all of it.
Founder, Powahaus, Business Strategy & Advisory
Co-founder, Markett · New Business Centre · WC Plus
Founder, Igloo Software, invited to Microsoft HQ, Seattle
Named in Westpac Top 200 Businesses of Tomorrow
Featured in the Australian Financial Review
9 years building & running a group travel business, understanding both sides of this conversation
Works with businesses from early-stage startups through to $200M turnover