Missed calls become booked jobs.
Latch installs a missed-call text-back system for local service businesses — so when you’re on a job, the lead gets a text, not a dead voicemail.
The problem is math, not marketing.
You already paid to get the phone to ring. Voicemail is where revenue leaks.
1. Call comes in
Homeowner or patient needs help now — AC down, leak, toothache, tow.
2. You’re on a job
Phone rings out. Voicemail. They hang up and dial the next Google listing.
3. Competitor wins
Industry data: most people who hit voicemail never call back. The job was yours to lose.
How Latch works
One workflow. Configured on tools you own. No new platform to learn.
Missed call detected
We wire your OpenPhone, VoIP, or existing phone stack so unanswered calls trigger automation.
Instant text-back
Caller gets a short branded SMS: you’re with a customer, reply YES or tap to book.
You book the job
Conversation lives in text. You (or your CSR) close the estimate or appointment from the truck.
Built for owner-ops who live on inbound calls
US local service businesses, 1–20 employees, visible Google Business Profile, phone-driven demand.
Not a fit if you have a full call center, no inbound phone volume, or want a full CRM rebuild. We’re the fast install of the one workflow that recovers missed-call revenue — not a $249–$399/mo review platform.
Simple pricing. One-job payback mindset.
Client pays their own SMS/phone costs (~$20–50/mo). Latch configures on free tiers / your accounts.
Full setup, templates, testing, handoff, day-7 check-in.
- 48–72h install once access is granted
- Missed-call + after-hours templates
- Test calls before go-live
- You own accounts & data
Same scope after intro slots fill.
- Everything in intro
- Niche-tuned wording
- Booking / estimate link wiring
Monitoring after you’re live.
- Template tweaks
- Reply-rate reporting
- Monthly optimization
FAQ
Straight answers. No platform pitch.
Do I buy software from Latch?
No. We configure OpenPhone, your existing VoIP + automation, or a Google Voice fallback on accounts you control. You keep everything.
How is this different from Podium or Birdeye?
Those are broad platforms often priced around $249–$399+/mo. Latch is a done-for-you install of the one missed-call → text-back workflow that recovers jobs — usually live in 48–72 hours.
Who pays for texts?
You pay your SMS/phone provider (typically ~$20–50/mo for local service volume). Latch’s fee is setup, plus optional monitoring.
Will this spam customers?
Texts go only to people who called you and didn’t get through. Short, branded, with an easy way to stop.
What’s the guarantee?
If the setup doesn’t pay for itself with one recovered job, we rework the configuration free. Cash refunds only if separately agreed in writing.
Book a 15-min setup call
Tell us your niche and roughly how many calls you miss per week. We’ll confirm fit and map the fastest stack for your tools.
- No long discovery theater
- Clear yes/no on fit
- If it’s a yes, install plan in 48–72h
Prefer email? Write latch.ops.hq@gmail.com — we reply same day.