A leather jacket is an investment, and like any investment it needs a little maintenance. The good news is that leather care is simple, and a few habits will add years to your jacket's life.
First, keep it dry. Leather can handle a light shower, but soaking is a different story. If your jacket gets wet, wipe it down and let it air dry at room temperature. Never use direct heat.
Second, condition it. Every few months, work a small amount of leather conditioner into the surface with a soft cloth. This keeps the leather supple and prevents cracking, especially in dry climates or centrally heated rooms.
Third, store it properly. Use a wide, padded hanger so the shoulders keep their shape, and give it breathing room in the wardrobe. Plastic covers trap moisture; a cloth cover is better.
Stains need a gentle touch. Blot, never rub, and avoid household cleaners. For anything serious, a professional leather cleaner is worth the cost.
For a fuller routine, including what to do season by season, JW Leather publishes a care guide that covers cleaning, conditioning, and storage in plain language.
Done consistently, this routine is the difference between a jacket that lasts three years and one that lasts thirty.