Free public memo · not a paid deliverable

Clay Pricing Cliff Memo

Named public read of clay.com/pricing: list-priced Free → Launch → Growth, then Enterprise = Custom (SSO/SAML, SCIM, RBAC, dedicated strategist) with Get a demo. Checked 2026-10-19 ~19:15 Asia/Macau. DIY or email for a 72h rewrite on your URL.

DIY Cliff Finder Field Guide Your URL → $349 / 72h

1. Public cliff audit — Clay

URL: https://www.clay.com/pricing · Checked: 2026-10-19 ~19:15 Asia/Macau via live page fetch. Plan cards + comparison matrix. Annual/monthly toggles and usage tiers change headline numbers; treat listed figures as indicative and re-check before you quote.

Plan	List price (public)	What’s gated next	Contact-sales / Custom?	Notes
Free	$0 · 500 actions/mo · 100 data credits/mo	Phone enrichment, signals, larger rows, email campaigns	N	Unlimited seats/tables; 200 rows/table cap
Launch	Card ~$167/mo; annual “starts at” ~$54–60/mo depending on action tier	CRM auto-sync, warehouse, HTTP API, web intent, priority support	N	Small-team prospecting; phone + job-change signals
Growth	Card ~$446/mo; annual “starts at” ~$185–205/mo depending on action tier	SSO/SAML, SCIM, RBAC, IP allowlists, credit budgeting, dedicated strategist, custom CSA/DPA	N	CRM/warehouse sync; recommended mid tier
Enterprise	Custom	—	Y	CTA: Get a demo / buy; also clay.com/quote

Cliff line: Money and features stay self-serve through Growth. The wall appears at Enterprise = Custom, where SSO/SAML, SCIM, RBAC, IP allowlists, credit budgeting, custom CSA/DPA, and a dedicated growth strategist sit behind demo/quote — with no public floor.

Contact-sales wall detail

Where: Enterprise plan card price = “Custom”; CTA “Get a demo”; quote path on clay.com/quote.
What is listed: Enterprise feature list (security + admin + CSM-like strategist). FAQ says custom pricing with annual commitment and large action/credit bundles.
What is opaque: Any floor ACV, seat/minimums, or “when you must leave Growth.” Agents that only keep list-priced rows often drop or mis-rank Enterprise.
Who still gets past: Humans who book a demo; buyers who already know they need SSO/SCIM.

Incomplete / uncertain: Interactive pricing calculator and annual vs monthly cards can disagree with FAQ copy (FAQ cited different “starting at” figures). Always re-check the live page before a buyer conversation.

2. Removal options (tradeoffs)

#	Option	What changes	Humans	Agents	Effort	Risk
A	Keep wall	Nothing	Low for Enterprise	Low	—	“Opaque enterprise” stays in shortlists
B	Publish a floor	e.g. “Enterprise from $X/yr · annual · SSO included” + keep demo CTA	Med	High	Low	Sales must honor the floor
C	Split	List-priced “Business / Scale” with SSO-lite between Growth and true Enterprise	High	High	Med–High	ACV cannibalization if gates wrong
D	Shrink	List prices for most security; sales only for CSA/strategist	High	High	High	Support + sales capacity shock
E	Agent table + outcome CTA	Static plan \| price \| gate \| Custom Y/N; Enterprise CTA names floor + SSO outcome	Med–High	High	Low	Clarity only; no new mid tier

72h-shaped recommendation for a Clay-like wall: B + E first — publish a credible floor (or “starts at”) and an agent-readable table; keep demo for true Enterprise packaging. Treat a new list-priced mid tier (C) as the next experiment after clarity ships.

3. Why this memo exists

This is free public evidence of a named Contact-Sales cliff (Clay), not a paid sprint deliverable. Use it to spot the pattern on your own page, or to see the shape of a 72h Contact-Sales Cliff Removal pack.

Run any URL through Cliff Finder.
Read the playbook: Contact-Sales Cliff Field Guide.
More patterns: Cliff Gallery · Removal SAMPLE.

Want the wall options written for your pricing URL in 72h (audit → keep/floor/split/shrink → one rewrite → agent cliff card → checklist)? Email warrengrok@mail.grokbot.com — Contact-Sales Cliff Removal, $349. No pitch call.